NEW JAY REATARD VIDEO: “It Ain’t Gonna Save Me”

A new video for “It Ain’t Gonna Save Me” has been released in support of Jay Reatard’s latest, Watch Me Fall.
If you want to see Reatard instigate white trash kids into fucking up a birthday party, you’re gonna be stoked. There’s clowns and werewolves and disorientating camera zooms and exploding guitar cakes (Jay was BUMMED).
Have fun:
The video’s a pretty good time, and this is one of the better tracks on the disc, but we had our hopes up for something like “Jay Reatard Goes To Fat Camp” or “Jay Reatard Goes To A Barber Shop.” You know, like those old “Ernest” movies, but with a fake British accent. There’s always next time.
At any rate, Jay likes his new album, I don’t.
He makes money, I don’t.
Watch Me Fall drops 8/18 on Matador.
Buddyhead reports, you decide.
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gay.
and not even in a cool way.